Road Rules for Crafting a High-Octane Action Statement.
“If you can’t fit it on this, you’ll never win,” shouted my college social science professor as he furiously waved a bumper sticker clenched in one hand and pounded the podium with the other.
His pronouncement targeted political campaign slogans, but I’ve applied the advice to a variety of situations over the years, including when I help clients write an Action Statement as they embark on the road to lifestyle change...