Karen Stoychoff

Data-Led Storytelling & More

On-point storytelling drives results.

Yahoo! | Multiple Verticals •

Nearly Half of Americans Plan to Skip Black Friday and Shop During Small Business Saturday Instead

When you use our sites and apps, we use cookies to: We, Yahoo, are part of the Yahoo family of brands. Accept all', we and If you click '', we and our partners will also use cookies and your personal data (such as IP address, precise location, and browsing and search data) to: • measure the effectiveness of personalised ads and content, and • develop and improve our products and services If you do not want us and our partners to use cookies and personal data for these additional purposes, cli
CNET •

Stuck on Your Taxes? Here's How to Get Free Help

It's no secret that income taxes in the US are complicated and stressful. A recent survey from SurePayroll found that almost half of Americans get a headache just thinking about their taxes, and IRS data shows that 53% of all taxpayers required the help of a paid tax professional in 2021. You don't have to pay money to get tax help, however. Eligible seniors can get help from the AARP, often at their local libraries, and there are local IRS offices across the country that take appointments at n
Study Finds •

More than quarter of Americans have already spent tax return money expected this year

NEW YORK — Nearly half of Americans get a headache just thinking about their taxes (48%), according to new research. A survey of 2,000 U.S. adults, 500 of them CPAs and bookkeepers, looked at some of the pain points around tax season. Most respondents start filing their taxes in February (39%) or March (28%). That said, the average tax professional estimates that 41 percent of people file their personal taxes too late, with one in six recommending that people start filing as early as January.
Entrepreneur •

What's the Difference Between a Startup and a Small Business?

Opinions expressed by Entrepreneur contributors are their own. People often confuse startup companies with small businesses. Sure they sound similar, but the two have fundamentally different meanings and cannot be used interchangeably. They can sound alike because startups are new companies. But while they may begin as tiny in size, their goals and intentions may end up separating them from actual small businesses. Related: Need a Business Idea? Here Are 55. It is a new company looking to qui
Study Finds •

When trust isn't broken: Average person has 5 people they can truly lean on for anything

NEW YORK —Perhaps the sign of a true friendship is when trust isn’t broken. To that point, it turns out the average American has five people in their life they have a very strong relationship with and can lean on for anything. A new survey gauging 2,000 Americans’ gratitude for the relationships in their lives reveals that seven in 10 are feeling more thankful for the people in their life this year than ever before (71%). From finding someone who is trustworthy (48%) or a good listener (41%) to
New York Post •

These are the five people most important in everyone’s lives

The average American has five people in their life they have a very strong relationship with and can lean on for anything, according to new research. A survey gauged 2,000 Americans’ gratitude for the relationships in their lives and found that seven in 10 are feeling extra thankful for the people in their life this year than ever before (71%). People are most thankful for their kids (54%), romantic partner (53%) and siblings (45%). One in seven employed respondents are even feeling thankful f
The US Sun •

Americans reveal the relationships they are most grateful for

THE average American has five people in their life they have a very strong relationship with and can lean on for anything, according to new research. A survey gauged 2,000 Americans' gratitude for the relationships in their lives and found that seven in 10 are feeling extra thankful for the people in their life this year than ever before (71 percent). People are most thankful for their kids (54 percent), romantic partner (53 percent) and siblings (45 percent). One in seven employed respondent
Quirk Enterprises •

Quirks Marketing Research Review November/December 2022 Page 44

•• • financial services research Right on the money Building a cohesive brand revitalization for SurePayroll | By Lisa Brink and Karen Stoychoff snapshot Online payroll and benefits services firm SurePayroll used a multidisciplinary approach to guide its brand refresh. B Brand positioning is no longer just for B2C companies. Today’s leading B2B brands like Google, Slack, Adobe and Salesforce understand the valuable ways brand positioning supports growth and serves as a key marketplace differenti
Business Khabar •

Subscription Services Are Driving Americans Crazy

Life comes at you quick with on-line subscription providers. So a lot so, a brand new examine claims that about 40% of subscription clients are triggering nervousness and angst of their on a regular basis non-subscription lives. The knowledge comes from Sure Payroll, a Paychex firm. In the report, analysts be aware that 95% of Americans say they consider subscription-based enterprise fashions “will become more prominent over the next few years, but consumers’ feelings about them are mixed.” T
New York Post •

How long do the majority of moms think maternity leave should last?

Two-thirds of working moms believe between four and eight months is the ideal time off for maternity leave, according to new research. A survey looked at 2,000 employed moms of school-age children returning to the workforce, finding that six in 10 moms went back to work less than four months after their child was born, with 26% reporting they returned to work less than two months. Results showed that while many moms had an easy time getting back in the hang of things when going back to work (5
Essence •

Report: More Than Half of Full Time Employed Women Have Experienced Workplace Gender Bias

The Me Too Movement pulled the curtain back on how women have been harassed, bullied, manipulated and mistreated by men in the entertainment industry and ushered in a new era of transparency accountability. Now, as we navigate the Great Resignation, a larger conversation about gender bias across workplace settings of all kinds is taking place, and the result is alarming. According to findings from a new survey conducted by Talker.News and SurePayroll, more than half (52%) of the 2,005 full-time
The Independent •

Half of US women have changed careers due to gender bias in the workplace

Nearly half of women have switched careers because of sexism in the workplace, according to a new poll. A survey of 2,005 full-time employed American women found that 62 per cent of respondents have experienced gender bias (defined as prejudice in favour of or against one gender compared to another, usually in a way considered to be unfair) in the workplace. More than half have even considered leaving their current job (56 per cent ) for issues like wage discrimination (52 per cent), sexual ha
Business and Tech •

What Small Business Owners Need to Know to Survive

Small businesses have been hit hard by the COVID-19 pandemic, but they’ve also learned how to use, and gained access to, a wealth of technology and tools that will help them grow into the future. We asked our panel of experts about which of these technologies is most vital to small business success. What is the top challenge facing small business owners today? It’s a tricky question because you have the people that were affected by COVID, much more than others in the small business world, so t
CPA Practice Advisor •

The ABCs of Household Payroll: Nanny Taxes

The flexibility of the post-Covid-19 hybrid workplace presents families with a childcare dilemma that many will resolve by hiring a live-out or live-in nanny. A recent survey of human resources leaders and “return-to-workplace-decision makers” across multiple industries indicates most companies will adopt a home-office, or hybrid mix when it is time to return to the workplace, with three-fourths of respondents expecting employees to spend two to three days per week in the office. Parents return
Verywell Family •

Best Nanny Payroll Services of 2023

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more While your nanny certainly earns every penny, navigating the employee/employer relationship is tricky; your nanny might feel like family, but you’re still their boss. It’s your responsibility to pay them on time, and often with an employment or “nanny” tax to state and federal agencies. That’s where things get really complicated. By the time you factor in tax
WDIV •

Oakland Community College to donate medical supplies to local hospitals amid equipment shortages

OAKLAND COUNTY, Mich. – Oakland Community College (OCC) will donate personal protective equipment (PPE) to Beaumont Health System this week as hospitals face supply shortages amid the coronavirus (COVID-19) pandemic. Hospitals and medical providers are experiencing shortages of much-needed PPE and other medical equipment as Michigan’s COVID-19 outbreak rapidly evolves. Related: Donate: List of hospitals, medical providers in need of supplies during coronavirus outbreak OCC’s donation to Beaum
PCMag •

The Best Online Payroll Services for 2023

Since 1982, PCMag has tested and rated thousands of products to help you make better buying decisions. See how we test. Considering all they do, these services are—for the most part—reasonably priced, requiring a monthly base charge and per-worker fee. A five-employee payroll could cost less than $100 per month. So read on to find out which online payroll service suits you best. Following the list, we have a comprehensive guide that answers more of your questions about apps for managing payroll